Muhammad Ali Art Exhibition
Here’s a reprint of an article run by the LA Times:
“Ali @ 70 on view in LA exhibition” by Max Emanuel Donner
When is an athlete a work of art? When the athlete is named Muhammad Ali, becomes a living legend, and interacts with a talented photographer on the other side of the camera to convey images that rivet attention and inspire others to achieve their dreams. The iconic portrait of Ali summoning up the extra energy to win over Earnie Shavers at Madison Square Garden in 1977 is now on display at the Smithsonian Museum of American History in Washington D.C.
So this is an ideal time for the Creative Capital of the World to do something creative with the best photos of Ali and continue its respectable progress in elevating sports photography to museum quality status. Artworks Gallery of Pasadena is doing this as part of the series of tributes leading to Ali’s 70th Birthday celebration on January 17th, 2012.
The preview is on view this week in the Museum Square area at the spacious showroom of Design Within Reach. The retailer might not be the first place that the art world would think of for viewing or acquiring photography displayed at the Smithsonian. That’s actually one more reason to give Design Within Reach credit for being entrepreneurial and setting a good example that other high end retailers can follow when building on the public’s admiration for top athletes when presenting art and design concepts. One of the best success stories in this field is a bit of a drive, but well worth a visit by any marketing pros who want to see best practices before organizing their own sports art exhibition. That is Wyland Galleries in Laguna Beach, the official vendor of limited edition art for the U.S. Olympic Committee.
Design Within Reach hosted an opening reception with photographer Michael Brennan the evening of November 10. The turnout of several hundred admirers confirmed that sports photography has vaulted over the bar to become a serious business within the art and design communities. The primary reason was nearby — the long running and critically acclaimed exhibition of sports photography at the Annenberg Space for Photography in 2009 and 2010.
Brennan shared little known insights about the world of sports photography that are also good reasons to expect more exhibitions in this category soon. He explained that the “Ali Project” was a good example of entrepreneurial photography. Brennan completed over half the portfolio while covering his own expenses before finding publishers who would pay for them. He is now being handsomely rewarded, since he owns the copyrights to these museum pieces rather than the magazines who licensed the images from him. Brennan has also observed how the ubiquity of digital photography has lowered standards across the board so that classic images from the golden age of sports photography are valued even more highly by the market. This exhibition will provide an important test; the prints for sale are being sold in “very limited editions” of ten, each signed by Michael Brennan himself.
This special exhibition will open at Artworks in Pasadena next week and continue to January 17. Everyone who is interested in Los Angeles’ vision as Creative Capital of the World should see it, whether or not they are interested in sports photography. Seeing these works at an art gallery helps to incorporate the sports world into its supporting role in the Creative Economy. That is as a magnet for attention for large audiences whose first introduction to art and architecture is often sports photography and stadium architecture.

Michael Brennan
















